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  • rachlerickson

Eurobike 2015

Attending Eurobike this year was an outstanding way to catch up on the industry's latest trends and innovative releases. Surveying the floors of nine huge trade show buildings was certainly awe inspiring. Hundreds of bikes, jerseys, helmets, shoes, and anything else you can think of for a bicycle were on display by hundreds of brands. There were unique finds and consistent stories all in one place. It took a couple of days to take everything in, and I'm so glad I got this experience.


Pearl Izumi's booth was one of the show's highlights, with a welcoming atmosphere and clean, professional presentation. I was really proud to show off product that I'd worked on throughout the last year.



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